101 Gymnastics
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GYMNASTICS ARTICLES Skills List for Two Year Olds Skills List for Four Year Olds Skills List for Five Year Olds Vault Complex Bars Complex Balance Beam Complex Floor Exercise Complex Boys Skills List Twisting Drills Giants Drills Guidelines for Infants and Toddlers Risk Management Audits Safety Concerns for Gymnastics Teachers Employer Risk Management Ergonomics for Gymnastics Coaches Advantages of Professional Membership and Networking Benefits of Gymnastics Branding your Gym Conflict Resolution Steps Dealing with the Media Dealing with the Media in a Crisis The Coaches Role in Developing Assets in Youth Effective Leadership Checklist Giving Feedback Checklist Guide to Facilitating Focus Group Meetings Improving Operations Checklist Mentorship in Gymnastics Organizations Organizational Leadership Parental Involvement Policies and Procedures that WORK Positive Coaching a Competitive Athlete Rewarding your Staff SportParent Handout Tantrums The Role of Gymnastics Parents What We Really Do Gymnastic Discussions Gymnastics Discussion 1 Gymnastics Discussion 2 Gymnastics Discussion 3 Gymnastics Discussion 4 TIPS FOR GYMNASTIC PARENTS Tips For Gymnastics Parents 1 Tips For Gymnastics Parents 2 Tips For Gymnastics Parents 3 Tips For Gymnastics Parents 4 Bonus Tip For Gymnastics Parents 101 Gymnastics Home
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Sunday, July 27, 2003
Dealing with the Media in a Crisis You may have been in business for decades and it has never happened to you. You may have been in business for weeks and been subject to it. You hope it never happens. But imagine that a parent accuses your gym of causing injury to their child or an employee sues for personal injury arising out of a disciplinary action. Handling these events will be difficult enough. Add the dimension of dealing with the media, and your task becomes even more challenging. Whether or not you like the idea of contending with reporters, cameras, and microphones, you may need to. Having a "media strategy" in mind before a crisis will help you. Reporters are trained and educated in their field just as you are in your profession. Accept their right to ask questions to keep the public informed. If you provide a reporter with background information and answer questions clearly and truthfully, the reporter will make every effort to be fair. Tough questions don’t trip people up. Sloppy answers to easy questions are what do people in. Be aware, however, that even the most effective media relations plan won’t always result in favorable press. Expect to be on the receiving end of criticism occasionally. Nothing is 100 percent off the record. "I don’t know, but I will find out and get back to you before your deadline" is an infinitely better thing to say to a reporter than making up facts that don’t turn out to be true. Notes are made and reviewed by editors, publishers and lawyers. |
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